Comments on: How Context Organizer turns you into a speed reader? http://blog.contextdiscovery.com/information-overload/how-context-organizer-turns-you-into-a-speed-reader/ Context matters...to better understand information context is needed Fri, 13 Aug 2010 12:34:30 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: Nick Trendov http://blog.contextdiscovery.com/information-overload/how-context-organizer-turns-you-into-a-speed-reader/comment-page-1/#comment-6 Nick Trendov Wed, 13 Aug 2008 14:30:50 +0000 http://blog.contextdiscovery.com/?p=43#comment-6 As a fully recovered accountant and professional consultant to national and international corporations I do not read, in the conventional sense, I look for the stories in the writing. My art is the ability to understand any business or market environment by understanding the stories in the environment whether they are in the future, in the past or unfold currently. How does someone who deals with numbers by interacting with sophisticated planning and forecasting systems deal with stories? Well, stories are the underlying source, force or atomic material of numbers. Indeed at one time stories and numbers were one but that is the topic of at least one other post. In a typical business cycle the enterprise co-ordinates its assets to create a product or service that will be purchased by its customers. I avoid the value labels of usefulness or helpfulness and the concepts of monopoly or market domination for now. Processes are created to manifest the items to be sold. Software is deployed to speed processes, brands are crafted and promoted and measures are created to ensure that profits are attained. Once the product is acquired by a customer the enterprise records the transaction in software and evaluations are made as to the effectiveness of reaping profits from the efforts expended. Now the obvious un-natural acts begin. For some inexplicable reason marketers are called in to understand what just happened, why customers purchased from the enterprise and asked, no begged, to determine under what circumstances would their customers do it again. But why? Did the enterprise not speak with their customers, do they not employ the most sophisticated software to poke and probe customers internally and externally for all of their motivations, desires, needs and secrets 24 hours a day, every day of the year, including holidays? It is plain to me that the stories are missing from the numbers captured during the interactions and transactions between an enterprise and their patrons. How this is done is fairly simple but requires a little time, singular focus and some energy. Unfortunately most of these things are in short supply and hopefully some of the stories here will help. Back to the beginning of the post here and why I don’t read in the conventional sense. I look for stories behind the text. Writers strip stories from text the same way that accountants strip stories from the numbers in their transactions. While they too might benefit from employing marketers, much like Hollywood, it may be helpful to determine what stories are at play in order to understand what is written. Henry’s mind and Context Organizer help me do this and may help you too. As a fully recovered accountant and professional consultant to national and international corporations I do not read, in the conventional sense, I look for the stories in the writing. My art is the ability to understand any business or market environment by understanding the stories in the environment whether they are in the future, in the past or unfold currently.

How does someone who deals with numbers by interacting with sophisticated planning and forecasting systems deal with stories? Well, stories are the underlying source, force or atomic material of numbers. Indeed at one time stories and numbers were one but that is the topic of at least one other post.

In a typical business cycle the enterprise co-ordinates its assets to create a product or service that will be purchased by its customers. I avoid the value labels of usefulness or helpfulness and the concepts of monopoly or market domination for now. Processes are created to manifest the items to be sold.
Software is deployed to speed processes, brands are crafted and promoted and measures are created to ensure that profits are attained.

Once the product is acquired by a customer the enterprise records the transaction in software and evaluations are made as to the effectiveness of reaping profits from the efforts expended.

Now the obvious un-natural acts begin.

For some inexplicable reason marketers are called in to understand what just happened, why customers purchased from the enterprise and asked, no begged, to determine under what circumstances would their customers do it again. But why? Did the enterprise not speak with their customers, do they not employ the most sophisticated software to poke and probe customers internally and externally for all of their motivations, desires, needs and secrets 24 hours a day, every day of the year, including holidays?

It is plain to me that the stories are missing from the numbers captured during the interactions and transactions between an enterprise and their patrons. How this is done is fairly simple but requires a little time, singular focus and some energy. Unfortunately most of these things are in short supply and hopefully some of the stories here will help.

Back to the beginning of the post here and why I don’t read in the conventional sense. I look for stories behind the text.

Writers strip stories from text the same way that accountants strip stories from the numbers in their transactions. While they too might benefit from employing marketers, much like Hollywood, it may be helpful to determine what stories are at play in order to understand what is written.

Henry’s mind and Context Organizer help me do this and may help you too.

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