Because the Internet is made of content…
Wednesday, March 10th, 2010There is lots of content on the Internet. The Internet is made of publishers.
And everybody knows how to publish: blogs, portals, newspapers, books, magazines, on line conversations…
So here is a practical question: is content strategy about publishing or about consuming information? It seems that they are like hand-and-glove pairing. But is there a fit?
We are all familiar with the concept of information overload. There is not enough time and bandwith to be able to absorb all the information that is chasing us.
My work on text mining and summarization suggests that great value can be dervided from intelligently compressing large text into a much smaller text. And if the smaller text tells us through the keywords and the key sentences what the large text contains in all its rich details, than we have the best of both worlds.
The summaries are those well versed guides. They expertly inform us what we should pay attention to. They provide us with context to make us conversant with the topics. And all of this is done quickly and without overloading our cognitive capacities.
I firmly believe that content should always come with a companion summary. This is the reason that I advocate the use of summarization as a friendly service for both the publishers and the readers.
Context Organizer is available in English, French, German and Spanish.
Posted by Henry | Comments Off
