Logo: Wikipedia summary by WikiSummarizer

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Here are the 10 keywords and summaries in the Wikipedia article referencing the "Logo" keyword.

 

Wikipedia article:  Logo

 

Logo

 

Logo (100)

 

·         A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

 

·         A paradigmatic contemporary logo is the Chase Bank logo, designed in 1960 by Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States.

 

·         Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.

 

·         An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

 

Wikipedia article:  Logo

 

Logo

 

Logo (100)

 

·         A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

 

·         A paradigmatic contemporary logo is the Chase Bank logo, designed in 1960 by Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States.

 

·         Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.

 

·         An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

 

·         Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.

 

·         A "CA" logo, for example, is used by the French Bank Credit Agricole, the Dutch Clothing Retailer C&A and the US Software Corporation CA Technologies, but only one can have the internet domain name CA.com.

 

·         Automotive brands can be summed up simply with their corporate logo—from the Chevrolet "Bow Tie" mark to the roundel marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce—each has stood for a brand and clearly differentiated the product line.

 

design (100)

 

·         A paradigmatic contemporary logo is the Chase Bank logo, designed in 1960 by Chermayeff & Geismar, considered pioneers of Modernist graphic design in the United States.

 

·         An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

 

·         Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.

 

·         Another pioneer of corporate identity design is Paul Rand, who was one of the originators of the Swiss Style of graphic design.

 

brand (66)

 

·         Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.

 

·         Automotive brands can be summed up simply with their corporate logo—from the Chevrolet "Bow Tie" mark to the roundel marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce—each has stood for a brand and clearly differentiated the product line.

 

recognition (45)

 

·         A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

 

·         Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.

 

logotype (33)

 

·         Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).

 

·         An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

 

mark (33)

 

·         A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

 

·         Automotive brands can be summed up simply with their corporate logo—from the Chevrolet "Bow Tie" mark to the roundel marks of Volkswagen, Mercedes-Benz and BMW, to the interlocking "RR" of Rolls-Royce—each has stood for a brand and clearly differentiated the product line.

 

corporate identity (28)

 

·         Another pioneer of corporate identity design is Paul Rand, who was one of the originators of the Swiss Style of graphic design.

 

artists (24)

 

·         A renewal of interest in craftsmanship and quality also provided the artists and companies with a greater interest in credit, leading to the creation of unique logos and marks.

 

arts (24)

 

·         The arts were expanding in purpose—from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle classes were consuming.

 

·         Consultancies and trades-groups in the commercial arts were growing and organizing; by 1890 the US had 700 lithographic printing firms employing more than 8,000 people.

 

·         Innovators in the visual arts and lithographic process—such as French printing firm Rouchon in the 1840s, Joseph Morse of New York in the 1850s, Frederick Walker of England in the 1870s, and Jules Chйret of France in the 1870s—developed an illustrative style that went beyond tonal, representational art to figurative imagery with sections of bright, flat colors.

 

·         The Arts and Crafts Movement of late-19th century, partially in response to the excesses of Victorian typography, aimed to restore an honest sense of craftsmanship to the mass-produced goods of the era.

 

ideogram (21)

 

·         Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.

 

·         An effective logo may consist of both an ideogram and the company name (logotype) to emphasize the name over the graphic, and employ a unique design via the use of letters, colors, and additional graphic elements.

 

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About Henry

Hi, I’m Henry Lewkowicz and I’m the CEO of Context Discovery Inc. For long time I have been interested in the importance of context in understanding information. Intuitively we recognize the meaning of context when we say “you took my words out of context”. This phrase vividly signifies how much we care about our intentions and point of view. I believe that in the Internet age context plays a big role in rapid understanding of information. I’ll go on the record and say that in fact seeing information in context dramatically speeds understanding and simplifies application of information. In this blog I hope to have a lively dialog with you on a range of subjects related to context, information overload, knowledge, learning and other fun topics. In the course of doing it I will be using our own application, Context Organizer, as an experiment in capturing in 1 sentence what bloggers and other writers publish. I hope that we all will have some fun with it and learn more about communicating. Although this is primarily a technology and business blog, to great degree it's also my personal blog. From time to time, amongst the customary posts, I will write about issues that I passionately care about, my travels, and photos that I've taken. Periodically I refer to my family or friends, and sometimes you even see my vacation photos. I hope to make lots of new friends and learn a great deal in the process. Life is too short…. Enjoy, and feel free to write to me.
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